Eco-Friendly Exhibiting at the 2009 Exhibitor Show

2009 Exhibitor Show

Las Vegas, NV - 3/22-26/09

The GALLO team participated in the 2009 Exhibitor Show as exhibitors and attendees. The planning process we undergo is identical to our clients – we need to assess our goals, then determine the best way to achieve them in this media. As marketing budgets are challenged across all industries – each marketing professional must focus on retaining sales, increasing sales, and promoting their brand. Retaining sales is all about relationships – face-to-face business methods refresh and strengthen these relationships. This is also the time to brag about the newest offerings in the company. GALLO used the Exhibitor Show as a platform to launch our new look and showcase the re-branding of our company from “Gallo Displays” to “GALLO”. This was our chance to excite new prospects and existing clients with our experience in exhibits, events and environments. Many of these opportunities unfolded from existing relationships and were not marketed stridently.

Our exhibit properties displayed our creative side in material selection. Our use of environmentally conscious materials proved that you can be eco-friendly without sacrificing the creative approach to exhibitions. Of course, we also need to gauge our return on the event. We enlisted the help of our booth avatar, Emilie, to collect good data to review post show. Emilie would catch the attention of passerbys, then ask them a series of questions related to tradeshow exhibits and marketing objectives. We were able to collect some detailed information about the attendees in our booth to make follow-up more constructive.

---Cynthia http://www.linkedin.com/in/cynthiaromaine

Dates for Exhibitor Show 2010 are 3/14-18/2010 in Las Vegas, NV