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Trade Show Floor GPS? What is next?

How useful would an app you can download for your smartphone be -- that allows you to find exhibitors, products, and download the show schedule on demand? With functionality before and after each show, users can even register for the next show using the Follow Me app from Core-Apps. Click smartphone for tradeshows for more info. At the annual MeetingTechOnline (MTO Summit) is the single source of technology and innovation for the Meetings Industry.

Is it time to FLIP your Face-to-Face Marketing Strategy?

Many marketers spend countless hours brainstorming to discover the next creative idea for a trade show, event, or environment to surprise and intrigue an attendee / potential customer -- so they stop, look and listen to the message the marketer has attempted to convey.

Click on this video to see how well a Gap store used creative "out of the box" marketing to attract the attention of passerbys while promoting their new loyalty program - effectively named "Sprize". Only time will tell how well flipping a store upside down worked in successfully marketing their new program, but if I would have been walking down the street and saw cars, people and plants upside down on the street, as well as mannequins hanging from the ceiling, I know that I would have wanted to know what was going on. Gap successfully demonstrated a "wow" factor in this marketing strategy!

The question is, would you stop at this Gap store to find out why everything is upside-down?

Would you have told friends and family about what you saw?

If you answered these questions affirmatively, then Gap was successful!

--Valerie http://www.linkedin.com/in/valeriehurst