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2012′s Biggest Trends In Trade Show Marketing
12 years ago
Tuesday, September 22, 2009
2009 GALLO Open
Check out this link to Exhibit City News to read about our recent successful golf outing for charity! http://tiny.cc/GalloOpen
Eco-Friendly Exhibiting at the 2009 Exhibitor Show
2009 Exhibitor ShowLas Vegas, NV - 3/22-26/09
The GALLO team participated in the 2009 Exhibitor Show as exhibitors and attendees. The planning process we undergo is identical to our clients – we need to assess our goals, then determine the best way to achieve them in this media. As marketing budgets are challenged across all industries – each marketing professional must focus on retaining sales, increasing sales, and promoting their brand. Retaining sales is all about relationships – face-to-face business methods refresh and strengthen these relationships. This is also the time to brag about the newest offerings in the company. GALLO used the Exhibitor Show as a platform to launch our new look and showcase the re-branding of our company from “Gallo Displays” to “GALLO”. This was our chance to excite new prospects and existing clients with our experience in exhibits, events and environments. Many of these opportunities unfolded from existing relationships and were not marketed stridently.
Our exhibit properties displayed our creative side in material selection. Our use of environmentally conscious materials proved that you can be eco-friendly without sacrificing the creative approach to exhibitions. Of course, we also need to gauge our return on the event. We enlisted the help of our booth avatar, Emilie, to collect good data to review post show. Emilie would catch the attention of passerbys, then ask them a series of questions related to tradeshow exhibits and marketing objectives. We were able to collect some detailed information about the attendees in our booth to make follow-up more constructive.
---Cynthia http://www.linkedin.com/in/cynthiaromaine
Dates for Exhibitor Show 2010 are 3/14-18/2010 in Las Vegas, NV
Wednesday, September 16, 2009
Perspective of the HCEA Annual Meeting from a "First Time" Attendee / Exhibitor
2009 HCEA Annual Meeting - Tampa, FL - 6/13-16/09
If I could explain in one word how my first HCEA Annual Meeting experience was, it would be “overwhelming,” but in a good way. Being a “first timer” at this year’s meeting was a real eye-opener in that there are more people involved in the healthcare industry’s meetings, conventions, and continuing education workshops than I thought – and I definitely think that is a good thing!
With all of the healthcare reform discussions going on in our country right now, keeping up with the healthcare industry is not only important for the consumer, but for the suppliers as well. HCEA is definitely the “go to” source for inside information on how healthcare companies are marketing themselves and trying to provide the best possible quality to the consumer while abiding by tradeshow industry standards and professional expectations.
One of GALLO’s own Account Directors, Mike Bates http://www.linkedin.com/pub/mike-bates/9/885/6a6, has recently been appointed to a chair on one of HCEA’s committees that suggests changes to the rules and regulations of the show floor for HCEA. Mike is also in charge of presenting new ideas for improving attendance in the show hall for future HCEA meetings.
Although there has been a declining number of exhibitors at HCEA’s Annual Meeting, attendee numbers have only experienced a minimal decline. The overall meeting was a solid, useful source for exhibitors and attendees alike, and most of all a great place to not only develop new relationships with those in the industry, but to reconnect with friends and colleagues in the industry as well.
If I could explain in one word how my first HCEA Annual Meeting experience was, it would be “overwhelming,” but in a good way. Being a “first timer” at this year’s meeting was a real eye-opener in that there are more people involved in the healthcare industry’s meetings, conventions, and continuing education workshops than I thought – and I definitely think that is a good thing!
With all of the healthcare reform discussions going on in our country right now, keeping up with the healthcare industry is not only important for the consumer, but for the suppliers as well. HCEA is definitely the “go to” source for inside information on how healthcare companies are marketing themselves and trying to provide the best possible quality to the consumer while abiding by tradeshow industry standards and professional expectations.
One of GALLO’s own Account Directors, Mike Bates http://www.linkedin.com/pub/mike-bates/9/885/6a6, has recently been appointed to a chair on one of HCEA’s committees that suggests changes to the rules and regulations of the show floor for HCEA. Mike is also in charge of presenting new ideas for improving attendance in the show hall for future HCEA meetings.
Although there has been a declining number of exhibitors at HCEA’s Annual Meeting, attendee numbers have only experienced a minimal decline. The overall meeting was a solid, useful source for exhibitors and attendees alike, and most of all a great place to not only develop new relationships with those in the industry, but to reconnect with friends and colleagues in the industry as well.
Although this was my first time at HCEA, GALLO is one of the original three supporting members for this meeting, dating back almost 20 years!
Dates for HCEA Annual 2010 Meeting are 6/26-29/2010 in New Orleans, LA
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