Is it time to FLIP your Face-to-Face Marketing Strategy?

Many marketers spend countless hours brainstorming to discover the next creative idea for a trade show, event, or environment to surprise and intrigue an attendee / potential customer -- so they stop, look and listen to the message the marketer has attempted to convey.

Click on this video to see how well a Gap store used creative "out of the box" marketing to attract the attention of passerbys while promoting their new loyalty program - effectively named "Sprize". Only time will tell how well flipping a store upside down worked in successfully marketing their new program, but if I would have been walking down the street and saw cars, people and plants upside down on the street, as well as mannequins hanging from the ceiling, I know that I would have wanted to know what was going on. Gap successfully demonstrated a "wow" factor in this marketing strategy!

The question is, would you stop at this Gap store to find out why everything is upside-down?

Would you have told friends and family about what you saw?

If you answered these questions affirmatively, then Gap was successful!

--Valerie http://www.linkedin.com/in/valeriehurst